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Compare 2026 UK costs for SEO, PPC, social media, content, strategy and integrated marketing support.
Use this as a planning estimate before comparing local providers.
Indicative budget
£1,200
Substantial project or booking
Compare written scope, exclusions and provider experience.
UK marketing support ranges from a few hundred pounds per month for a focused local service to several thousand for competitive or multi-channel work. Published 2026 evidence puts local SEO around £300–£800 per month, while competitive SEO can reach £2,500–£5,000. Advertising spend is normally additional.
Indicative UK market ranges from current published guides and provider pricing. These are not VereLocal transaction averages.
| Service or item | Typical price | What to know |
|---|---|---|
| Marketing audit or strategy | £500–£2,500per project | Depth of research, workshops and channel planning matter. |
| Local SEO | £300–£800per month | Suitable scope depends on geography, site condition and competition. |
| Competitive SEO | £2,500–£5,000per month | Content, technical work and digital PR may be involved. |
| PPC management | £500–£5,000per month | Often a fixed fee or 10%–20% of ad spend; media spend is extra. |
| Social media management | £500–£3,000per month | Platforms, post volume, community management and production vary. |
| Integrated programme | £6,000–£8,000per month mid-range | A published benchmark for several channels, excluding media spend. |
Compare scope, units, tax, minimum charges and exclusions before comparing final totals.
A clearly defined, straightforward requirement with prepared inputs and flexible timing.
A professional standard requirement with normal consultation, delivery and review.
A larger, urgent, specialist or complex requirement with more risk and coordination.
Common models include fixed projects, monthly retainers, day rates and a percentage of managed advertising spend. Performance-based fees need especially clear attribution and risk terms. Always separate setup, ongoing management, production and media costs.
Competition, geography, channel mix, content volume, creative production, tracking maturity and reporting depth determine workload. Ad spend is separate from management unless stated. Cheap retainers can be poor value if they do not define activity, expertise, access to accounts or measures of success.
Confirm these items in the written quotation.
These commonly change the final price.
Give each provider the same written brief, timing, location and expected outcome. Ask them to separate the core fee, optional extras, third-party costs and tax. Confirm the number of revisions or service periods, cancellation or change terms, ownership or handover where relevant, and what information they need from you. The cheapest headline price is not automatically the lowest final cost. Compare like for like and check relevant experience, insurance or licensing where applicable, communication and evidence of previous work.
Small focused retainers can begin in the hundreds, while competitive or multi-channel programmes commonly run into several thousand pounds per month before media spend.
Usually not. Ask for the management fee, media budget, platform charges, tracking work and creative production as separate lines.
Paid campaigns can produce data quickly, while SEO and content usually need longer. Contracts should match the channel, setup effort and realistic evaluation period.
Reporting should connect activity to agreed commercial measures, explain changes and identify next actions—not simply list impressions or rankings without context.
Research reviewed 21 August 2026. Core benchmarks use Whito’s 2026 study of 128 published prices from 47 UK providers and its quarterly cost index, supplemented by published UK agency pricing. They are external benchmarks, not VereLocal transaction averages. Prices are reviewed periodically and should be replaced or enriched with verified VereLocal quote and transaction evidence as that dataset grows.
Describe your requirement clearly and compare like-for-like responses from relevant local providers.
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